Buying A Retail Name

“A public opinion poll is no substitute for thought.”

― Warren Buffett

The Portfolio

Despite a level of uncertainty rarely seen in global markets, our portfolio is holding up well delivering growth, performing better than the S&P 500 and all with lower volatility....so we can Stay Invested.

Today's Buys:

BOUGHT 200 shares of TLYS @ $7.90/share.

Today I did some homework on a retail name, Tilly's. I can't remember a worse time to invest in retail, so that's exactly where I like to look for a possible winner. I like train wrecks, and right now retail in general looks like a train wreck, but there are some stand outs. Most of us see a train wreck as a smoldering pile of junk and destruction. But an investor looks through the smoke to see if there's value lying there to be picked up. I think Tilly's is just such an opportunity. Looking at the 1-year chart below we can see that Tilly's has destroyed a great deal of shareholder value.

Right now Tilly's is trading at $7.84, down from a high last September of $25.14. If I look back 2 years, the low is $7.24, suggesting that the stock is very cheap at current prices. Let's make sure this isn't a value trap.

The Macro View

The US consumer is strong and doing well. Wages are up, mostly due to more hours being worked ( a measure of productivity increases) and the change in the withholding tables. The extra cash is being spent by consumers, but maybe not in traditional ways. Target, WalMart, Home Depot and Williams-Sonoma are doing great, while Nordstrom's, Lowe's, Macy's and Kohl's (all the apostrophe S stores) are struggling. The struggling list is actually a lot longer, and no Amazon isn't killing them; its simply some changes in consumer tastes and a variety of structural changes internally at all of these stores. Specialty retailers and discount stores are where the best performance is coming from. I think Tilly's focus on unique merchandise, store locations and new store openings will improve earnings and revenues over the next 2 quarters.

So why Tilly's?

Tilly’s is a fast-growing destination specialty retailer of West Coast inspired apparel, footwear and accessories. We believe we bring together an unparalleled selection of the most sought-after brands rooted in action sports, music, art and fashion. Our stores are designed to be a seamless extension of our teen and young adult consumers’ lifestyles with a balance of guys and juniors merchandise in a stimulating environment. We believe our success across a variety of real estate venues and geographies in the United States demonstrates Tilly’s portability. Our motto “If it’s not here…it’s not happening” exemplifies our goal to serve as a destination for the latest, most relevant merchandise and brands important to our customers. We also sell our products through our e-commerce website, www.tillys.com. Tilly’s differentiates itself by offering an extensive assortment of relevant merchandise in a larger store format and by providing our customers with a vibrant, stimulating and authentic environment that is an extension of our customers’ high velocity, multitasking lifestyle. We believe the Tilly’s experience drives customer awareness, loyalty and repeat visits while generating a buzz and excitement for our brand.We believe our geographic portability and real estate flexibility provide us with a wider scope of opportunities and enhance our ability to open new stores. Our West Coast heritage dates back to 1982 when our founders, Hezy Shaked and Tilly Levine, opened our first store in Orange County, California. We believe our team’s passion for the West Coast inspired and action sports lifestyle, sense of urgency and pursuit of excellence enables Tilly’s to consistently deliver a superior customer experience and positions us to successfully execute our long-term growth strategy.

Tillys is a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. Tillys is headquartered in Irvine, California and currently operates 229 total stores, including four RSQ pop-up stores, across 33 states.

Tilly's brands include:

  • Adidas

  • Amuse Society

  • Billabong

  • Blue Crown

  • Brixton

  • Calvin Klein

  • Champion

  • Charles And A Half

  • City Classified

  • Converse

  • Corkcicle

  • Dark Seas

  • Death Coast Supply

  • Diamond Supply Co.

  • Dickies

  • Dirty Laundry

  • Dr. Martens

  • Electric

  • Element

  • Elwood

  • Ethika

  • FILA

  • Fox

  • Full Tilt

  • Funko

  • G Shock

  • Herschel Supply Co.

  • HUF

  • Hurley

  • Hydro Flask

  • Ivy & Main

  • JanSport

  • Keds

  • La Familia

  • Last Call Co.

  • Levi's

  • Lira

  • LRG

  • Neff

  • Nike SB

  • Nixon

  • Oakley

  • O'Neill

  • OP

  • Others Follow

  • Patrons Of Peace

  • Penny

  • Popsockets

  • Primitive

  • PSD